How to Market Your Australian Small Business Using Blogging

Customers must always be updated – customers are hungry for information; they want to know about current changes in the industry and the only way with which you can impart information is through your blogs. You can also take advantage of blogs to impart to your audience any discounts or value added sales that you are planning to provide.

What does advertising have to do with blogging? This is a question that goes just the same with, what does a headline really have to do with the content body? Let us say you are writing content for your blog and the only thing that you have to deal with now is to decide on what title you should put on top of it. That is crucial, not just for the proper representation of content, however also as an effective way of publishing it.

The title and the body text of your written content are of equal importance. Both are essential elements of your output. As much as you want your blog post to provide value to your readers, you must need to come up with a headline or title that can easily catch any targeted reader’s attention and make them lend your blog post some of their golden time.

You do not want your written content to be left behind without serving its purpose to your potential readers, as that would simply discourage them from ever coming back.

In coming up with a title of a blog post or a headline of your content, make sure that it is enticing and promising. Whatever it is that you write in the title must be in your content, of course. With it, you promised a value to your readers and when they clicked the link directing to your blog post, they must be able to leave saying, “Thanks, this is exactly what I needed.”

Even if you have the most valuable content, if people don’t see it, it won’t be of much use. That is why the titles and headlines must do their job of grabbing people’s attention.

You can use numbers if your content contains a list of tips or how-to and step by step guides. Do not forget to include adjectives and words that are pleasing to the eyes and may attract readers. The use of what, who, when, why, and how can also persuade people.

Never write anything in your headline or blog post title that has nothing to do with your written content. Not only will this mislead your readers, however will make them leave your blog to look for a more valuable source. Remember, your title or your headline holds a promise to your readers that your body or content must fulfil.

Build relationships

Writing a blog must be conversational. It should look like you are simply talking to your friends. When writing blogs, keep it simple so that its meaning will be easily understood. If you are trying to explain about a new product, make sure you include all the benefits that your target audience will enjoy when they purchase the product.

Use images in your blog

There is nothing that catches more attention that using high quality pictures. It will help consumers understand the message that you are putting through. For example, if you are explaining about steps on how to use a product properly, your target audience will appreciate an infographic that makes the procedure as simple as possible with matching images, tables and graphs.

Add video occasionally

A video can make a difference in your customer’s perception of your product or service. Videos relate to people in a different way because they usually prefer someone talking to them and doing the explaining instead of reading text. A video can also change the pace of your blog and can connect you to more people.

Be credible

If you write blogs about the industry, make sure that it is informative and credible so that people will assume that you are an expert. If you need to add statistics or results of researches and studies, do so however make sure to cite your sources.

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