Designing and building websites is not an easy thing to do. You have to think of a whole lot of things — you have to think about what people want, what traffic is going to look like, how you’re going to communicate with them, etc.
The reason we are writing this article is that you need a website in order to do any of those things. There’s no way around it. You have to be able to communicate with people (and ideally, they will be doing the same for you). The best way of communicating their needs and desires is through your website.
And the best website builder tool out there at the moment is Strikingly.
There are many ways of building a great website with Strikingly, too. Let’s talk about some of them and why we believe most of them aren’t worth the effort:
1) Too much work for not enough return on investment – In most cases, the return on investment for strategies like “building a website from scratch / hiring someone who knows what he/she is doing” is pretty bad. Especially if you don’t know where your traffic comes from or where it will go after it has come and gone — let alone whether they will even come back once they leave your site! So why waste your time on something that isn’t going to help you make money?
2) Too much work for too little return on investment – Again, this one applies in most cases: if the ROI isn’t high enough to warrant spending money on such resources (which can very well be the case), then there isn’t really any point in spending money at all! Consider this approach: let us build a website optimised for our target audience for $5000; then we will monitor how many visitors hit our site each month and provide updates about how many people actually spend money 🙂
3) No real value added – Ever wanted to learn HTML? This article by Chris Messina might be overkill as far as learning HTML goes — however maybe someone out there who has never done anything with HTML would learn something valuable here.
The benefits of building a website with Strikingly
Strikingly is one of the most distinctive things about today’s web design. There isn’t a single web design that doesn’t have a striking element to it. From mobile app icons and button designs to responsive websites, there are choices on every page you visit.
There’s nothing wrong with choosing a distinctive icon or button, however what happens when you decide to go further? You create a website made of stunningly different elements that all work together in harmony, creating an experience that is both unique and easily recognisable.
So why should we choose striking websites? The answer is simple: because it works! Striking websites can be stylish however not just because of their design—they also create an experience where people are more likely to come back to your website again and again.
In this article I want to look at how striking websites can help you develop your business, however most importantly how they make people remember you—and therefore want to keep coming back for more in the future.
How to build a website with Strikingly
I’ve always been fascinated by the stories of those who have built websites. There are some well-known examples like Steve Jobs, Joseph Campbell, and Bill Gates. But how many of us can actually recall a story of how they built their website? Sure, there are plenty of great examples, however I’m talking about the kind of stories that make you wonder “how?”
I’m talking about the real life stories that show a person went from zero to hero in less than a month — or in some cases a year. Some examples:
- Steve Jobs: How he wrote his first book on software design in 10 days
- Joseph Campbell: A day-by-day account of his journey from writer to author (with supporting archive)
- Bill Gates: A story that is known only by a few people who have heard it from either him or one of his executives (the original source is lost)
Here are some other examples where we can see people go from zero to hero in just a single day:
- Eugene Allen Clark started an amateur radio club at age 12, and within two years was operating an amateur radio station with 1 million watts
- Tony Hsieh launched Zappos.com on his own with $25–$100 (he later sold it for $1 billion)
These kinds of stories would have probably never happened without the incredible power that comes from experience and hard work — yet I think most people would agree those stories are very different from any other type of success we can imagine. They really speak to something worth living for. What makes them worth living for?
It could be something as simple as putting one foot in front of the other, getting up every morning, going to work, making things better — or something more grandiose like being part of a team which triumphs over all obstacles and achieves its mission — anything helps! The point is they don’t happen overnight, they aren’t claimed by magic or luck; they are hard work and practice.
Best features of Strikingly for website building
I’ve written this guide before, however I thought it would be nice to republish it here with a new name:
The best features of Strikingly for website building.
The challenge with any website is that there are so many features they all end up being overshadowed by the most obvious ones. However, some features can have a more subtle impact on the user experience. If you’re building a social media app or a website, then there are many things that you should consider before you add one of these features to your apps or websites.
- Figure out how to make the least impact possible on how people use your app or website
- Find out if there’s anything else you can do to improve their experience without adding too much functionality
- Understand what people want and need when using your site or app
- Know which features will actually help them achieve their goals on your site and app
- Play around with different ideas until you find the one that works best for your users and your business model (or until they stop working) Getting rid of unnecessary features removes points from the user journey (like “How can I use this feature?”). Making them as unobtrusive as possible also makes them stand out more prominently in users’ minds and keeps them focused on what they are doing instead of being distracted by something else (like “What should I do next?”) In other words, removing non-essential features can strengthen the value proposition (and thus drive greater engagement) for your product/app/website.
- Why website design is important.
The web is about the speed with which information can be accessed on a number of levels. Speed, simplicity, usability and accessibility are all important to getting users to sign-up and use your site.
I can’t stress enough how important it is that you consider these three things when designing your website. We all have different styles of design in our minds and we have different ways of connecting people with content and information. Your website needs to work across these styles of design in order to help users reach their goals and get the information they are looking for.
You should also consider different audiences for each piece of content on your site, as well as the target audience for each piece of content on your site (e.g., children vs. adults). You should also take into consideration accessibility features such as screen reader support if you need them (and have not disabled them).
The web is not designed in a vacuum; it’s designed because we are constantly trying to understand how things work, how people work and how we interact with those things. When designing a website, you need to consider all of these factors at once when thinking about what works for you and what doesn’t work for you, so that you can make better choices about where your attention goes throughout the design process (and thus how much time it takes).
Make your website stand out with Strikingly
The most important thing you can do to make your website stand out from the competition is to give it a distinctive look and feel. A distinctive look and feel means that your visitors are more likely to choose your site over the others.
A really good example of this is a startup I worked with (I’m not going to name him) who built a beautiful website featuring an unconventional colour scheme. They also put together a lot of cool flash animations and images that made their site come alive.
They were able to use the site’s distinctive look and feel to drive more traffic and sales, rather than trying to compete with the other sites in their niche by offering cheap SEO services or free product demos (which are not very effective).
This is one way that startups can drive more traffic, more sales, and achieve greater ROI than traditional products: they can provide something unique as opposed to just another solution.
Tips for building a great website with Strikingly
When you’re building a new website, you have a lot of choices to make. There are lots of things to consider, however the main ones are:
1) What kind of content do you want to include?
2) What kind of design do you want?
3) How will people find it?
4) How should it be arranged on the page?
If you’re thinking about building a page for your product, then the first one is pretty obvious. If not, I’ll walk through it all again. If you don’t know what kind of content or design you want, then try this checklist:
1) Who will use it? (Your target market.)
2) What do they already use that works well for them? (Like social media?)
3) What do they value in your product/service that they don’t get in their current solution? (Some examples: privacy, security, the ability to record and share.)
4) Are there any features they already have that they feel could be improved? (Like “convenience”?) Or have features recently been added that make sense for them without being stated explicitly in the product description or terms & conditions/terms & conditions section on the website? (Like “one-click” upgrades.)
5) How can we add value for them beyond what is currently offered in your product/service? Can we provide additional functionality other than what is currently included in your ecosystem – however only if those additional features are separate from the core offer and not codependent on your core offer.
For example: a video streaming service could provide tools such as video editing and skins. If a customer wants to get these extra tools without having to leave their existing subscription service, then they can choose not to sign up for that service with another provider and continue running their existing video streaming service. Another example: an online calculator could provide users with functions like unit conversions, algebraic expressions and logical operations.