Podcasting Tips for Australian Small Businesses

Podcasting is more than just an audio medium. The content of the show, the way it’s delivered and the whole experience is just as important to a successful podcast. The main difference between a mediocre podcast and a great one is the quality of the content and how it’s produced.

One of the best ways to ensure your brand’s success on podcasts is to do a good job at creating a quality show that will get people talking about you. Here are some tips for doing just that:

  • Get your guests
  • Get your guests in front of potential listeners
  • Use social media to spread the word about your show (including Facebook, Twitter, Instagram)
  • Be consistent with guest appearances (which is not always easy)
  • Make sure you have planned out what kind of questions you want them to ask – particularly if they’re going to be challenging – so you can prepare your answers ahead of time

Podcasting is more than just an audio medium. The content of the show, the way it’s delivered and the whole experience is just as important to a successful podcast. The main difference between a mediocre podcast and a great one is the quality of the content and how it’s produced.

One way to ensure your brand’s success on podcasts is to do a good job at creating a quality show that will get people talking about you…. here we share some tips for doing just that…

What is podcasting and how can it benefit your brand or business?

Podcasting is a popular business tool and an essential part of any marketing strategy. Podcasts can be used for any number of purposes, from promoting your product or service to sharing information with your listeners.

In this post, we’ll try and break down the various forms of podcasts that you can use to promote your products or services.

The different types of audio and video podcasting

Podcasting is a form of audio and video. There are many different types of podcasting, but the most common category is audio. Podcasting can be as simple as an interview (e.g. a question-and-answer style), or it can be much more elaborate, such as an audiobook (e.g. a series of conversations) or an interview show (e.g. a rock band).

There are three main differences between audio and video podcasting:

1) Audio is usually considered more immersive, because it allows the listener to be close enough to the speaker that they can feel them breathing; but video has a wider field of view and doesn’t require close proximity just for hemispheric coverage;

2) Audio tends to be more about communication than presentation/establishing facts; while video is mostly about expression and entertainment, with occasional sharing or commentary integrated into its broadcast structure;

3) Both audio and video tend to be less interactive than text-based content (despite some overlap in terms of interactivity) due to the fact that they are predominantly one-way communication mediums, while text is two-way (or at least used in very limited capacity).

How to get started with podcasting for your brand or business

There are a few things that you should know before you start podcasting. First of all, it doesn’t involve a lot of money (a $50 initial investment is not uncommon), and the cost of producing an episode is only a fraction of that. If you have the skill and inclination, you can produce great content for a small amount of investment.

You don’t have to be particularly experienced in audio production to do well. You don’t need to be an audio expert either — just a capable listener who wants to learn how to speak into the microphone like a pro would speak into it.

As long as your content is well-produced and your voice is clear enough so that people can understand what you say, there’s no reason why anyone should get bored after listening for even five minutes or so. You can reach anywhere from hundreds up to thousands of listeners with this approach, as long as they are worth your time.

What equipment do you need for podcasting?

Podcasting is a beautiful medium, but it’s a difficult one to master. There are many ways to get people listening to your podcast, and there are many different things that will help you get the best possible results. In this post, we’ll discuss a few of our favourite tools and techniques for getting great audio quality, so that you can produce high-quality podcasts with ease.

How to promote your brand or business through podcasting

We’re going to be talking about podcasts in this series, so if you haven’t already please make sure you subscribe or follow us on Twitter for more updates.

What is podcasting? Podcasting is a form of audio communication that you can listen to. The most common type of podcast is a radio show, but there are also podcasts for music, spoken word and other forms of audio (recording).

Podcasts can be recorded, produced by an individual, or produced through a company to create content that people find entertaining. The content might be hosted on the internet or in physical places like a restaurant or retail store.

A podcast is able to reach many people who are interested in it – listeners and potential listeners – because they’re able to listen online, through their mobile devices and even directly on their computers. These listeners might have some interests in the topic being discussed – for example, they might be interested in learning about something new – or they might just like the format itself and want to find out more about it.

The topics covered on podcasts vary from time to time; some are more technical than others because the subject matter requires it (for example, systems programming), while others may not be as technical (for example, business news).

Some podcasts cover only one topic; others cover multiple topics related to the same topic. Many popular shows cover many different aspects of a single subject such as technology news, business news and so on.

Podcasts can range from short informational interviews with experts who know something about the topic at hand (such as doctors) to long-form discussion between two experts who know something about another area of interest that is relevant to the listener (most famously Dan Ariely).

So what kind of advertising will I get when I’m listening? Most advertisers use traditional media such as print ads and direct mailers where brands’ messages appear at eye-level on large posters with friendly faces and well-defined objectives: “Buy this product because we say so!” Most branded content comes from brands that have created products themselves – from Coke’s Diet Coke ads telling us how great it tastes not just when we’re thirsty but when we’re sipping it too!

Conclusion

My favourite podcast for marketing is the beautifully produced podcast about the internet. It mixes a little bit of tech history, a lot of great storytelling, and even some music. It’s called The Internet History Hour and it’s currently on iTunes.

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